Courtesy of Paulie Phillips of Ontrack® Data Recovery
Although big data may seem like a relatively recent issue
for businesses, it has long been a matter of concern for larger
companies. Now that smaller firms are experiencing these scales of
data it is creeping onto business radars more and more, according
to an expert.
The cost of acquiring customers and their data has been much
reduced because of the proliferation of internet usage, which has
allowed for wider information access.
Large firms in the past would have logged data manually, but
now it is automated so big data can snowball in size, explained
Stace Hipperson, the co-founder and chief technology officer at IT
firm Real Status.
"A lot of it was manual, but you had statisticians and that
sort of thing looking at it. Governments had exactly the same
problem and they had rafts of statisticians," he said.
"I guess the classic one would be when you look at a census,
now that's big data."
By having a vast mainframe and staff dedicated to analysing
data, it was an immensely more costly endeavour. Just look at how
much money the government still spends on manually carrying out the
census every ten years.
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