Courtesy of AG Beat
businesses don't know what social business intelligence is or how
to use it, but Rony Ross highlights 7 things you should know.
What is Social BI?
For years, we have talked about Big Data and Business
Intelligence, and the two converge when discussing Social Business
Intelligence (BI) which is a term that refers to intelligence based
on data garnered from social networks, and the analysis of that
data. Live reports and visualizations of social media activities
are pulling data points from all over the web and quantifying
businesses' efforts online. Social BI is not just for corporations,
however, as small businesses now have access to tools that improve
their competitive advantage as well.
A spokesperson for Panorama Software, an international solution
for proactive Business Intelligence solutions, offering SQL Server
2012 and Hadoop ready technologies tells AGBeat that "with the
online world growing larger every second, we are faced with more
and more big data."
"Many marketers, publishers, etc., need to digest that data
quickly or risk it becoming irrelevant or snapped up by their
competitors," the company added. "Many companies are now looking to
Social and Mobile BI solutions to cut down the time between
analyzing the data and putting it into action."
Top 7 things most don't know about Social
Panorama Software CTO, Rony Ross reveals that companies using
Big Data can benefit from Social BI but that the average small to
medium sized business commonly does not know the following seven
According to Ross:
- The Average SMB doesn't know that Social BI enables to use the
"power of many" in the organization to make faster, better quality
- That Social BI has a "Social Bar" on screen that displays
either the business friends you pre-selected, or the people most
relevant to the Business Issue you are investigating.
- That Social BI system suggests to you who are the people in the
organization most suitable to cooperate with on a business problem,
based on your and their areas of expertise.
- That Social Bi enables users to create online ad-hoc teams to
discuss and collaborate on business issues that are unveiled by the
- That Social BI records the online discussion and the notes
about business issues and ties these discussions and notes down to
the BI data that generated these discussions so it can be retraced
in the future or become a basis for best practice.
- That a Social BI system can suggest to you additional views and
reports : "users who have viewed this report also viewed these
- That a social BI system can suggest to you the root causes of a
problem and save on excruciating drill downs, slices and
Businesses now have access to a tremendous amount of data, but
having Big Data isn't enough, you must discover ways to use it,
drill down, and truly interpret data in a way that all parties in
your company can quickly comprehend and take action on.