Courtesy of CRN
Nathan Pearce gives
his take on making the most of big data
Big data is being talked about by many in the IT community at
the moment, and for good reason. Big data is probably one of the
first cross-functional concerns shared by both IT staff and
business stakeholders. So there is a big opportunity for resellers
that can help businesses make better use of the data they have
Businesses are worrying about how to store it, how to mine it
effectively, and how to share it with business owners to make
decisions more rapidly. It's a competitive advantage for businesses
when it is available, and a huge disadvantage when it's not.
As a result, many organisations, I think, are turning to cloud
resellers to process, analyse and ultimately store big data,
serving up its insights via services. Infrastructure that can make
contextual decisions, as it were, can use services to tailor the
experience for end users in a profitable way.
Organisations can track location and client-specific
demographics as well as purchasing and browsing behaviour within
web applications. Combined, mined and used, it can help design
marketing campaigns and promotions.
Adding analytics on top of storage offerings can help businesses
understand and use their data - yet many are overlooking the value
of that same data as it relates to operations.
Resellers can implement performance and security features that
can be activated automatically according to characteristics mined
via big-data services. Security processes can be enhanced as
visitors access applications from new devices or locations. Even
more business-focused variables might trigger additional
Such capabilities could certainly reside wholly within the
application tier, but more such functions are implemented as
specific processes requiring collaboration across multiple
Application process routing can be enabled in abstracted layers
of the infrastructure, making for a more flexible and adaptable
architecture - especially as it consolidates the governance of such
sensitive processes at a single layer of control instead of having
that governance dispersed across multiple applications.
Big data is becoming a big deal and cloud is a major enabling
Nathan Pearce is EMEA product manager at F5 Networks