The problem with master data management (MDM) is that it is so big. In order to gain some control within a company certain organizational skills must be utilized. That seems simple enough but as the article, The 5 Pillars of Master Data Management, on TechNewsWorld, explains it isn't being done nearly enough. The article suggests some rudimentary steps any organization should implement to begin fixing MDM problems.

Yes, everyone can agree that MDM is a big problem, especially when it's not done right, but we'd surmise that an institution suffering from poor master data management suffers from poor data management across the board. As the author summarizes his advice,

"A single trusted view of information provides the clear insight and transparency that organizations need to have effective business processes and interactions with customers and partners. Particularly at a time when social media and new information platforms are becoming pervasive, organizations now have access to new resources offering rich customer insights. However, businesses and governments must recognize that governance has to be part of this information gold rush."

We couldn't have said it better. With massive amounts of new data emerging in large part from social media and mobile technology companies must address systems quickly extinct with urgency. New data management solutions must be rolled out from master data management all the way to applications and software. In this world of data which is constantly evolving staying ahead of the eight-ball is the only way to survive.

Catherine Lamsfuss