Courtesy of Market Watch

Liaison Technologies cites surge in customer interest and recent research as evidence that cloud Master Data Management is gaining traction

Liaison Technologies, a global provider of secure cloud-based integration and data management services and solutions, contends that increased customer interest and recent research conducted by Aberdeen Group, a Harte-Hanks company  HHS +0.11% , both point to cloud-based Master Data Management (MDM) as being the catalyst for mid-market companies and global enterprises to adopt a data management strategy.

A 2011 survey conducted by Aberdeen shows a significant uptick in cloud MDM adoption over the past few years, with over one-fifth of respondents using the model. This interest is further reflected in a series of new customers for Liaison's cloud-based Managed Services for Master Data Management across industries--including in the entertainment and distribution industries--because of how well it resolves some of the key drivers of poor-quality product data. These drivers include a typical data growth rate of 35 percent year over year, the practice of holding data in separate departmental silos, which makes it difficult for employees to find, and the challenge of matching up multiple internal data formats and external data formats stemming from suppliers--a top pressure of 36 percent of companies, according to the Aberdeen survey.

"Cloud MDM matches up well against the known drivers of poor-quality master data," said Christopher Hale, VP, Global Product Marketing for Liaison. "One of its inherent benefits is that by definition it is a central repository of information in the cloud, accessible through a portal, browser or application. This 'equal opportunity' access removes the barriers caused by data silos or complex distributed organizations, and the pay-as-you-go model easily scales to handle volume increases."

The challenges and barriers preventing traditional MDM investment are simple: high data complexity, too many data owners, and hesitation to spend the time and money for uncertain returns. Additionally, many organizations regard the technical complexities of integrating the data as insurmountable. Conversely, cloud MDM services resolve these problems by providing a central, scalable, readily accessible repository of accurate data, affordably.

"The state of data quality across industries is of overwhelming poor quality, making much of it useless for business operations and fact-based decision-making," said Hale. "Cloud services are making data management feasible for organizations that embrace the value of easily accessible and trustworthy data, but have delayed an MDM initiative because they considered them too hard to do or too expensive."

Liaison's Managed Services for Master Data Management combine proven technology solutions, processes and professional resources to help organizations quickly consolidate, cleanse, rationalize and share data. Liaison's governance-driven service approach provides a highly scalable and secure infrastructure in the cloud, and a professional services team of data management experts handles day-to-day data management tasks. It further offers a host of ancillary services such as data integration, data mapping, data quality, data cleansing and a SOA-based Cloud Services Brokerage model. Together, Liaison's cloud-based data services and solutions offer the freedom and flexibility of the cloud while leveraging the data models organizations currently have in place.

To view a complimentary webcast in which Aberdeen Group's Nathaniel Rowe discusses the current state and future of Master Data Management, including providing a roadmap for success, go to https://liaison.com/resource-center/webcasts/does-cloud-pave-the-road-with-gold-for-mdm-registration .

About Liaison Technologies

Liaison Technologies is a global integration and data management company providing unique and high-value solutions to securely move, transform and manage business information on-premise or in the cloud. With a comprehensive array of business-to-business and application-to-application integration and data transformation services, Liaison's practitioners implement data management infrastructures adapted to specific business requirements. Headquartered in Atlanta, Liaison has offices in the Netherlands, Finland, Sweden and the United Kingdom. For more information, visit www.liaison.com .

Liaison and the Liaison logo are trademarks of Liaison Technologies, Inc. All other names or product names mentioned in this release are trademarks or registered trademarks of their respective companies.